Three eras of media monitoring, one question that keeps shifting.
auraPress · Media intelligence Three eras of media monitoring, one question that keeps shifting. A cliché about the early days persists: scissors, glue, newspaper clippings on cardboard. A nice image, but for my professional lifetime, simply wrong. The problem was never sourcing. It is evaluation. Oliver Range auraNexus.ai · June 2026 7 min read Sections […]
Why traditional media monitoring is only half the job
01Intro auraNexus.ai newslive GmbH Essay No. 07 · April 2026 AI in media intelligence Why traditional media monitoring is only half the job Traditional media monitoring documents what happened. Communication decisions are made in the present, for a future that is taking shape right now. Oliver Range Founder, auraNexus.ai · Shareholder, newslive 10 min read […]
The doctor decides. The AI prepares. The patient saves time.
Beta auraOsteo is in beta phase Some features are still under development. In the article, we transparently indicate what is currently available and what is on the roadmap. Institutions that join now actively shape the product and benefit from conditions that will no longer be available later. auraNexus.ai · AI in Clinical Workflow The doctor […]
From Rearview Mirror to Radar
From Rearview Mirror to Radar: Why communication teams need a forward-looking perspective Media monitoring shows what was written yesterday. Media Intelligence shows what is coming tomorrow. The difference is crucial for any communications department that wants to work proactively rather than reactively. When I ask communications managers what they primarily use their media monitoring for, […]
ATS Application – Optimize Your Resume in 7 Steps
ATS Application: How Your Resume Gets Through the Automatic Filter You’ve been applying for weeks. Your qualifications are a match, your experience fits, your cover letter is individually formulated. Yet, rejection after rejection. Or worse: no response at all. If this sounds familiar, the problem is probably not with you. It’s with software that filters […]
Why your website is invisible to ChatGPT
Invisible to ChatGPT? Three measures for more visibility You invest in your website, maybe even in search engine optimization. Nevertheless, there are fewer inquiries than before. This is no coincidence. Because the way people search for service providers and products is changing. And many medium-sized companies and craft businesses are not noticing it enough. The […]
AI Agents in SMEs and Craft Businesses
AI Agents in SMEs and Craft Businesses: What Really Works? A practical guide with concrete examples, realistic costs, and a step-by-step guide to getting started with AI automation Monday, 7:30 AM. You arrive at the office and your inbox is overflowing. Three customer inquiries for quotes, two follow-up questions about ongoing projects, a complaint about […]
AI Governance Thought Pragmatically
A pragmatic approach to AI governance:As much structure as necessary, as little as possible Too few rules create risk. Too many rules kill usage. The Dilemma of AI Guidelines 36% of German companies are already using AI, almost twice as many as in the previous year. However, according to Bitkom, 53% see legal hurdles as […]
Custom Instructions for AI
Custom Instructions for AI: How to get the most out of ChatGPT and Claude Why Custom Instructions? Most people use ChatGPT and Claude like a stranger they have to re-introduce themselves to with every encounter. This takes time and leads to generic answers. Custom instructions fundamentally change this: you define once who you are and […]