AI-powered Press Conference Preparation:
how auraPress supports communication departments during earnings press conferences
auraPress is an AI media intelligence platform that predicts which questions journalists will ask at earnings press conferences based on over 2,700 press articles. Developed by auraNexus.ai in partnership with newslive GmbH.
What is auraPress?
auraPress is an AI-powered media intelligence platform that combines professional media monitoring with artificial intelligence. The system analyzes thousands of press articles, creates journalist profiles with sentiment analysis, identifies topic clusters, and generates prioritized question catalogs with well-founded answer suggestions for earnings press conferences, earnings calls, and investor days. The platform achieves a topic hit rate of 92 percent and reduces preparation time by up to 80 percent.
auraPress emerged from the partnership between newslive GmbH, a PR service provider specializing in media monitoring since 2018, and auraNexus.ai, an AI consulting firm for SMEs and international corporations.
The Problem: Why Traditional Earnings Press Conference Preparation Reaches Its Limits
Communication departments of listed companies face a recurring challenge: before each earnings press conference, hundreds of press articles must be evaluated, journalist profiles created, and potential questions anticipated. The result is often an unstructured process that takes weeks and still leaves gaps.
The reality in many communication departments: press conferences are prepared with manual article research, experience, and Excel lists. A systematic, data-driven methodology is often lacking. At the same time, publication frequency is increasing, reporting is becoming more critical, and international journalists expect well-founded answers in real-time. In this environment, gut feeling alone is no longer enough.
Two Competencies, One Platform
auraPress unites two worlds that previously existed separately: professional media monitoring and AI-powered analysis.
newslive: Professional Media Monitoring Since 2018
newslive GmbH is a PR service provider specializing in media monitoring, based in Leipzig. The company monitors and analyzes print, online, TV, radio, agency, and social media sources from around the world. Core services include editorially reviewed press reviews, topic-specific special press reviews for financial conferences and crisis situations, ongoing media analyses with tonality assessment and competitive comparisons, as well as 24/7 news alerts for significant events.
newslive provides the data foundation for auraPress: curated, editorially reviewed press articles from print, online, TV, radio, agency, and social media sources worldwide. This data quality is the foundation upon which the AI analysis is built. Without professionally prepared press reviews, reliable question forecasting would not be possible.
auraNexus.ai: AI Technology for Data-Driven Decisions
auraNexus.ai develops AI solutions that transform complex information into actionable insights. The philosophy: people should be able to make better decisions by receiving the right information at the right time. This expertise flows into the auraPress analysis pipeline.
Six AIs, One Result: How the Analysis Works
The auraPress analysis pipeline processes press articles in four consecutive stages. Each stage uses specialized AI models optimized for its specific purpose.
Stage 1: Article Processing and Abstracts
Imported press reviews are automatically broken down into individual articles. For each article, the AI generates a standardized abstract with core information, sentiment classification, and relevance assessment. Vector-based embeddings enable semantic search across the entire article database. In a current project, over 2,700 articles from 12 months were processed, from news agencies like dpa AFX and Reuters to international sources like Bloomberg and Financial Times.
Stage 2: Topic Clustering and Trend Analysis
The AI automatically groups articles into topic clusters and identifies patterns: Which topics dominate reporting? Where are there sentiment shifts? What trends are emerging? The topic map visualizes these clusters with trend indicators, showing at a glance which topics are gaining momentum.
Stage 3: Journalist Profiling and Assignment
For each identified journalist, auraPress creates a detailed profile: thematic focus areas, preferred question angles, historical sentiment, and publication frequency. These profiles enable precise assignment of probable questions to specific journalists. For example, the system recognizes that a journalist from Börsen Zeitung regularly asks critical questions about margins, while a Reuters correspondent focuses on strategic topics.
Stage 4: Question Prediction and Answer Generation
Based on topic analysis and journalist profiles, auraPress generates prioritized question catalogs. Each question receives a probability, a priority level, and a suggested answer. Answers are checked by a Dual Source Verification system: two independent sources automatically validate facts and key figures. If both agree, the fact is marked as verified. In case of discrepancies, the team receives a note for manual review.
Stock Price Integration: How the Market Reacts to Communication
auraPress integrates stock price data with event correlation. The system shows how the market has historically reacted to press conferences, earnings calls, and quarterly reports. Communication teams see at a glance: After the Q3 release, there was a 9.85 percent stock price drop on the same day with a trading volume of 2 million shares. This data helps to classify which topics are capital market relevant and should be prepared accordingly.
Fully Bilingual: German and English
auraPress is fully bilingual. The entire user interface, all generated questions and answers, and the topic analysis are available in German and English. A click on the language switcher changes the entire view. This is particularly relevant for international companies whose IR teams work in different languages, and for press conferences with international journalist participation.
AI Research: Internal Data and Live Web Search in One Answer
auraPress offers integrated AI research that combines two worlds: the internal database with all imported articles, analyses, and facts, and a live web search for real-time current information. Several leading AI models work together to deliver a synthesized answer with source citations.
Instead of manually sifting through hundreds of articles or researching the web in parallel, users can ask, for example: “How does Reuters report on our company?”, “What critical issues are there regarding margins?” or “What are the current market developments for GLP 1?”. The AI combines internal media analyses with daily web sources into a coherent answer. This not only saves time in preparation but also enables ad-hoc research during internal alignments or directly before the press conference if the news situation has changed at short notice.
Q&A Briefing Export: From Dashboard to Print-Ready Document
The result of the entire analysis can be exported as a professional DOCX briefing. The document includes a cover sheet with session information and statistics, an overview by category with page breaks, each question with colored priority and category badges, the probability assessment, the suggested questioner, and the approved answer with source references to the underlying articles. Answers with insufficient data are highlighted in color so that the team can follow up specifically. Through individual setup, the briefing can be adapted to a company’s specific requirements, such as existing templates, internal approval processes, or preferred structuring by topics, priorities, or speaker assignment. In addition to the complete briefing, individual questions, multiple selections, or topic-specific dossiers can also be exported. The export is available to all user roles.
Mobile App: auraPress as a PWA on Your Smartphone
auraPress functions as a Progressive Web App (PWA) directly on your smartphone. Communication managers open the platform in Safari or Chrome, tap “Add to Home Screen,” and use auraPress like a native app. The mobile version offers optimized navigation with icon tabs and full access to all functions, even on the go during preparation.
Role-Based Authorization System for Teams
auraPress offers a three-tier authorization system that meets the requirements of professional communication departments:
Viewer access allows viewing all content and exporting it as a DOCX briefing document. Editor access additionally allows generating and editing questions and answers, importing articles, and controlling the analysis pipeline. Admin access also includes user management, project management, and API consumption overview.
This allows a press spokesperson to view and export the Q&A briefing, while the head of communications edits questions and the administrator creates new team members.
Data Protection and Security
All data is processed on European servers in Germany. The platform uses Enterprise APIs without training data storage. Encrypted connections, a role-based authorization system, and individual access data ensure the protection of sensitive company information. No data is transferred to third parties.
The Practical Test: Earnings Press Conference of an International Pharmaceutical Group
An international pharmaceutical group uses auraPress to prepare its 2026 annual press conference. The data basis: over 2,700 press articles from 12 months, delivered as professional press reviews by newslive. The result: a complete Q&A briefing with 61 prioritized questions, journalist assignments, and verified answer suggestions.
The previous process took several weeks of manual work. With auraPress, the first briefing is ready within a few hours after article import. Updates can be generated at any time when new press reviews are received. An overview of the platform and its functions is available at press.auranexus.ai.
Who is auraPress suitable for?
auraPress is aimed at communication departments, PR teams, and Investor Relations managers who want to prepare for media events in a data-driven manner. The platform is particularly suitable for listed companies (DAX, MDAX, EURO STOXX, FTSE 100, S&P 500), PR agencies with corporate clients, communication consultancies, and Investor Relations teams of international companies.
Industry-Specific Question Forecasts
auraPress understands industry-specific topics, players, and questions. Whether it’s the automotive industry (e-mobility, supply chains, tariffs), banks and insurance (interest rate reversal, regulation), pharma and health (pipeline, approvals, patent expirations), or energy and utilities (energy transition, hydrogen). The system generates the right questions for every industry. Example from the automotive industry: “What is the utilization of your e-car plants and when do you expect profitability?” Or from the banking sector: “How will your interest margin change with further ECB rate cuts?” In total, auraPress covers nine core industries, from chemicals and industry to trade and consumer goods, to transport and logistics.
Frequently Asked Questions about auraPress
What is auraPress? auraPress is an AI-powered media intelligence platform that analyzes press articles, creates journalist profiles, and predicts probable questions for press conferences. The platform was developed by auraNexus.ai in partnership with newslive GmbH.
How does auraPress’s question prediction work? auraPress analyzes all media coverage about a company, identifies topic clusters and sentiment trends, creates journalist profiles with historical focus areas, and from this generates prioritized questions with confidence scores and verified answer suggestions. A detailed description of the five pipeline steps shows the process from media analysis to the learning loop.
What data sources does auraPress use? The data basis consists of professionally curated press reviews from newslive GmbH. These include news agencies (dpa AFX, Dow Jones, Reuters), business press (Handelsblatt, FAZ, Börsen Zeitung), international sources (Bloomberg, Financial Times), and trade media.
What role does newslive play in auraPress? newslive GmbH, as a strategic partner, provides the data basis: professional, licensed press reviews with daily media monitoring from print, online, TV, radio, and agency sources worldwide. This data quality is the foundation for the AI-powered analysis.
Which companies is auraPress suitable for? auraPress is suitable for listed companies, PR agencies, communication consultancies, and Investor Relations teams that want to systematically prepare for earnings press conferences, earnings calls, and investor days. The platform supports nine core industries with industry-specific question forecasts.
In which languages is auraPress available? The platform is fully bilingual in German and English. All content, questions, and answers are generated in both languages.
Can I use auraPress on my smartphone? Yes. auraPress functions as a Progressive Web App (PWA) on iPhone and Android. The app can be installed directly from the browser and offers mobile-optimized navigation.
How quickly is auraPress ready for use? After importing the press review data, auraPress generates a complete briefing with topic analysis, journalist profiles, and a Q&A catalog within a few hours.
In what format can I export the briefing? auraPress exports professional DOCX documents with a cover sheet, colored priority badges, source references, and categorized structure. The briefing is suitable directly for preliminary discussions with management and as preparation on the day of the press conference.
Is auraPress GDPR compliant? Yes. Data processing takes place on European servers in Germany. API calls to AI services use Enterprise APIs without training data storage.
What does auraPress cost? Pricing depends on the scope of media monitoring and the number of users. Contact us for an individual offer at [email protected].
auraPress is a joint product of auraNexus.ai and newslive GmbH. auraNexus.ai is responsible for the AI technology and platform development, newslive for professional media monitoring and press review delivery.
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